01How to use
Four moves. Under a minute.
Damp hair, a pea of clay, warmed between dry palms until it disappears. Back to front, and the front shaped last. That is the whole ritual.
Premium Clay for Hair
BE IN YOUR
PRIME
High hold. Low shine. A matte clay engineered to hold structure from the first pass to the last hour of the day.
02Ingredients
The full list, no small print.
The complete INCI list will be printed on the tin and shown here exactly as it reads, once the formulation is signed off. Nothing abbreviated, nothing left out.
03For every head
Straight or wavy. It holds both.
Types 1A through 2B, at any length. It gives fine straight hair the structure it lacks, holds a wave without flattening it, and reshapes with dry hands whenever you want it to.
04Made in Egypt
Made here. Made properly.
Blended and filled in Egypt. Keep it under 25°C and out of direct sun, and it behaves on day ninety exactly as it did on day one.
High Hold ◆ Low Shine ◆ All Day ◆High Hold ◆ Low Shine ◆ All Day ◆High Hold ◆ Low Shine ◆ All Day ◆High Hold ◆ Low Shine ◆ All Day ◆High Hold ◆ Low Shine ◆ All Day ◆High Hold ◆ Low Shine ◆ All Day ◆
The Standard
Built for the man who is already paying attention.
He does not ask the mirror twice. The cut is deliberate, the finish is matte, and nothing about it looks like it took effort.
Made For
Straight or wavy. It holds both.
The clay reads hair as it is. It gives straight hair the structure it lacks, and gives wavy hair a shape that keeps its bend.
Straight
Type 11A1B1C
Wavy
Type 22A2B
The Result
Same hair. Ten seconds apart.
Drag to see the difference. Nothing slicked, nothing shiny, just shape that stays where you put it.
The Ritual
Damp hair. Four steps. Done.
01
Dampen
Wet your hair slightly with water or sea salt spray.
02
Comb
Comb your hair the way you want, then gently pat it with a towel.
03
Warm
Take a small amount of clay, about the size of a pea, and rub it well between your hands.
04
Style
Distribute the clay evenly through your hair and style it as you like.
Made in Egypt
Specification
The details.
A 100 ml matte jar, a brushed gold seal and a clay that behaves the same on day one and day ninety. Nothing on this tin is decoration.
- Format
- Matte clay
- Finish
- Low shine
- Hold
- High
- Jar
- 100 ml
- Hair type
- Straight & wavy
- Made for
- Daily wear
- Made in
- Egypt
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